Economies are built on the foundation of manufacturers, producers, wholesalers and retailers offering to sell products and services to a larger population of buyers.

Balancing the supply of products and services to the demand is the central piece in the mechanics of commerce.

The key strategy for a seller, no matter where they are in the supply chain, is to get this balance of supply flow to yield the maximum value and be able to sustain it, - 'by finding the sweet spot'.

Finding that value can sometimes require using discounts or resetting the full list price that both covers all overheads and importantly gains a profit margin.

It's a strategy that's as old as commerce itself!

The effect of using a direct discounting strategy that minimizes profits has a much bigger impact than the short term approach to 'survive' - it effects the volume of money that would flow from a business's pockets outward into local communities via wages and general overheads in services and supplies.

It travels further as it effects the local infrastructure in services provided by cities to their population paid for by taxes etc
- the less profits made by businesses reduces the amount of taxes and flow on that would normally go into the local and broader economies.

Discounting only 'kicks the can down the road' in the hope that the days in the future will be better.

This notion of these business cycles of trade are needed to get rid of the weak so the strong can survive is taught in the business schools as one of the foundation stones of commerce - that recessions are brought on by excessive values (inflation) and lower and lower demand defines the slow down.

This current slow down is not like previous recessions where the other side of the slow down could be seen and ways to get there could be managed by central banks using a simple interest rate to gear up an economy - this time the other side is not visible and interest rates are not a means of shifting gear, - as we can see with prices on the main living costs are still rising where normally they should be falling to gain traction with demand.

The continual increase of the basic costs of living and the stagnant position the populations are in in many countries could be termed as an 'Ecession' and not a Depression or a Recession as the world has never before been managed by electronic technology in the way it has over the last decade.

There appears to be 'two worlds' operating at the same time - one is the real world operating in manual mode where difficult times are being felt by many - and the other world is the electronic trading that continues to operate night and day providing ways to speculate and manipulate values that are not linked to the real world.

The cause of these difficult times have been brought on mainly by electronic technology and the platform developed by ComTechX has been designed to counter this increasing gap using electronic technology by giving business the tools to change the notion that some businesses need to fail so others can survive - the platform provides the mechanics to build demand using discounts and still giving sellers full profits through 'economies of scale' while maintaining the abilty to halt and inhibate the increase of the 'costs of living' by setting industry market prices in global, national and local economies.

                         " . . . it's possible to have sustainable growth in economies if you know how to approach it! "